The concept behind Search Engine Optimizaiton (SEO) has risen over the years as search engines like Google have become bigger players on a world wide web that is becoming increasingly over-crowded, unorganized, and over-saturated. The need for search engines to point users in the right direction is critical, and who that search engine points to first has real-world implications on the success of your business.
Search Engine Optimization: Organic
Organic Search Engine Optimization (oSEO) refers to the “natural” way in which you can achieve a raise in your Search Engine Ranking Placement (SERP) without buying or bidding on sponsored ad space to obtain a higher SERP. Search Engine’s like Google use a proprietary algorithm that is classified and unknown to the general public, including interactive web development companies such as Wythagy. However, we do know quite a bit about the indexing and crawling technology used to log and rank one’s website, therefore the web community has a fairly solid idea of what oSEO options will improve your SERP, such as:
- Increased keyword and key phrase density
- Internal and external cross-linking
- Specification of keyword-relevant and page-specific meta data
- Detailed and descriptive HTML tag usage
- Using 301 Redirects when appropriate
- Creating XML Sitemaps
- Use of page-specific title tags and URL-masking
- Social Networking and Sharing
- and more…
Our need for search engines shows no sign of letting up, so ensure you’re website is properly SEO’d by allowing one of our Wythagy team members to create an initial SEO Evaluation report for your website. Contact us today!
Search Engine Optimization: Sponsored / Paid
The reason Google can offer all of the innovative and useful technologies it does, is because their business model is funded by the advertiser, and not by the targeted consumer (which has far less money to spend). When a business chooses to pay to appear on the first page of Google, they are using the Google advertising system known as Google AdWords. This system allows you to place ad campaigns in various markets based on demographic and geographic factors. Ads are tracked and automatically tallied by the AdWords system. Furthermore, you have complete control over how much you spend because Google allows you to set your maximum bids, monthly spending, and you can even cancel or pause a campaign at any time.
While some people see this as a “cop out” – in reality, there is nothing wrong with paying for ad space, especially when that ad space is much cheaper than traditional print ad space. Add the tracking features, and it really puts print ads far out of the conversation. If you are looking to have a quick and immediate impact on your website, sponsored advertisements are a sure bet.
Interested in buying some ad space on Google? Need to get customers quick? Contact us today and we’ll talk with you about the variety of options we have to help you.