Although it’s somewhat of a vague term, Internet Marketing is a vital and often over-looked necessity for any size company with a web presence. You may also hear it called e-Marketing or Search Engine Marketing, but at the end of the day we’re essentially talking about the methods in which we market your product or services over the various tools of the world wide web.
What Makes Internet Marketing So Special?
As web designers and programmers we can create websites that store a user’s information. A common internet marketing tactic would be to customize a user’s experience, such as offering a certain product or coupon, based on that user’s information (such as location) providing a personalized user experience. By being able to show specific content to specific individuals, you ensure a higher success rate for those ads by increasing the likelihood that the user will be interested at all. Additionally, the cost of digital marketing is traditionally much lower than that of it’s physical printed counterpart.
Search Engine Marketing
Simply put, Search Engine Marketing (SEM) is the Mother of Search Engine Optimization (SEO) and paid-placement ad systems such as Google AdWords. We use SEM to ensure that your website code is as accessible, readable, and relevant to Search Engine Results Pages (SERPs) as possible. Using a variety of different organic SEO techniques in conjunction with sponsored SEO (paid-placement) we can ensure you that your site will reach it’s full SERP potential!
Newsletters and E-Blasts
We can build custom data collection forms to collect customer information that will not only store this in a database, but we’ll build a back-end system that allows you to send and compose e-blasts to the customers of your choosing. Of course the options are limitless, but one thing is sure; electronic newsletters and e-blasts remain a cheap and effective way to advertise your business, and more importantly, to offer promotional codes that can be tracked and reported on.
At Wythagy we not only will build you the system, but we can also build you custom skins and templates to use for your system and that match your current website’s theme.
Detailed Reporting & Market Research
Of all the great features and benefits of Internet Marketing, the way in which one can track and report on that marketing may be the best feature of them all. Unlike many traditional printed mass-marketing techniques, the tracking and reporting is often based on sampling that is neither accurate nor scientific (not to mention a physical waste of paper!).
We can create a custom online marketing plan fit for your specific needs and objectives, and by using industry standard tools like Google AdWords or Google Analytics in conjunction with our own custom tools and resources, we can provide you with full, accurate, market-specific data from your click-through percentage to how many people read an e-blast.
Social Networking/Marketing
It seems as if overnight, Social Networks have become the next “big thing” to attach your brand to. Companies from Walgreen’s to Best Buy to Ford are advertising their Facebook pages and groups on national advertising campaigns. While some might see this as a desperate attempt for a company to be a part of the latest trend, they are actually ensuring they are part of one of the most valuable marketing tools on Earth.
Facebook is officially the most viewed website on Earth. Clearly something with this visibility will have immediate interest to any company, and when you add in that free price tag, it’s a no-brainer. Social Networking allows the sharing and connecting of information in which ways were never possible before. By publishing information to websites such as Twitter, MySpace, YouTube, or Facebook you are increasing the potential for cross-linking and inbound linking which help add to your SERP rating. And the potential for information or media to become “viral” is unmatched through any other medium.